Competitive Analysis

The professor seems picked a good book and a good focus for the EMBA class. I guess he can't be too "econ" to teach a class full of executives.

Porter's Approach was introduced in the class with Six Forces. How are the forces of my company?

1. Threat of new Entrants
- Possible entry barrier: Brand, Technology (not too strong)

2. Rivalry among existing firms
- A few major players but many small players
- High industry growth

3. Threat of substitute products or services
- Substitute exist such as ERP, Workflow

4. Bargaining power of buyers
- Large

5. Bargaining power of suppliers
- Self developed

6. Complements
- Scanners, server, ...

It seems that we are at a quite competitive industry.